Phillips, Professor of Professional Practice, Columbia Business Schoolĭata Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner, Third Editionÿpresents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. ' extremely well organized, clearly written and introduces all of the basic ideas quite well.'ÿ Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization 'Excellent choice for business analysts.The book is a perfect fit for its intended audience.'ÿ have done a wonderful job in presenting the field of data mining - a welcome addition to the literature.'
needs to be read by anyone with a serious interest in research and marketing.' ' full of vivid and thought-provoking anecdotes.
